If you’re like a lot of people, you know you’re not a designer or web developer.
But when it comes to writing, you hesitate. Maybe you should save money and write the content yourself.
Maybe it’s because everyone has a word processor, and it’s just so easy to open a document and start typing. Maybe you’ve had a bad experience outsourcing writing.
Personally, I think some people are less likely to outsource writing, because instinctively they know how crucial it is.
The hard truth is your customers and your employees judge you, based on what you say about yourself.
It can be scary to let someone else, especially an outsider, take the lead on your messaging.
When you have a tagline or web copy brimming with compelling truth, people need to know more. When your branding tells a story about meaning and value, your employees feel a rush of pride when people ask where they work.
It’s easy to spot well done writing, but incredibly hard to create it. That’s what I’m here for.
Here are just a few reasons to hire a professional writer.
Business Writing Requires Specialized Skills
A lot of people learned to write in school, and got encouragement from their teachers. I did, too. But writing for school is different than writing for business. In school, you complete an assignment with specific parameters, and your goal is to get a number.
In business writing, however, you have to break into your audience’s life. No one asked your company to exist, so you’ve got to prove you deserve the attention of your reader. Instead of a grade, you’re trying to earn behavior (inquiries, purchases, email sign-ups, etc.).
Plus, business writing needs to be conversational, even if it has a formal tone. Most non-writers can’t wrap their head around this idea. And they sometimes fight it. People-oriented writing gets results, but only professional writers seem to understand that.
Professional Writers Have Objectivity
It’s easy to spot a DIY writing job. The copy isn’t quite sure what it’s trying to do, so it doesn’t quite know what to say. Usually there’s an appealing idea, hidden in a sea of irrelevant words and awkward third-person sentences.
DIY writing almost always falls short on persuasion. The information is technically accurate, but it fails to spell out how these facts translate into an improvement for the customer. That’s the heart and soul of business writing, and it’s significantly hard to get right with an insider’s perspective.
I’ve got years of experience interviewing and researching to cultivate insights that spell out value. That’s what’s possible when you hire a professional writer. The words are simply the mechanism to achieve the outcome.
Professional Writers Know What Solution Will Get You Results
Writing can take many forms and some are better suited for different clients. For example, if you have white papers, you’re off to a great start. But white papers usually need to be at least eight pages to do their job.
So how do you get someone interested enough to request and read that white paper? The answer, of course, depends on your audience and where they go for information.
You may want that white paper available before or after speaking with your sales team. You may want a punchy landing page that bargains an email address for that white paper. If your white paper is well thought out, this will seem like a fair trade.
If you’re ready to hire a professional writer, I can’t wait to learn more about your needs. Call me today at (314) 896-0001 or click here.