Why are there so many bad corporate websites? I think a lot of times it boils down to the wrong perspective and relying too much on facts. This is especially true when it comes to writing about company history on the “About Us” page of companies that have been around more than 75 years. It’s […]
I’m always looking for new ways to tell stories. Lately, I’ve been thinking about writing and questioning if the written word is as powerful as I think it is. Especially in e-mail marketing. Have we made it too easy for people to read our words? Does that impact their perceived value? It started when I […]
Exciting things are happening on my end. I’ve started contributing to Techli, an awesome tech blog with content about digital trends and information specific to the St. Louis tech scene. Check out my article about facial recognition software.
There’s a lot to be curious about after reading this USA Today article. The story covers federal authorities’ questioning of a movie-goer (during the movie) over his Google Glass. The theater was concerned about potential piracy. For the record, his Google Glass was turned off. This person uses Google Glass as his regular glasses, complete […]
In the constant tug-of-war between value and cost, weighing your website management options can get murky. It makes sense to cut costs, but that can actually be more expensive in the long run. In my consulting work, I’ve encountered a common model for website management: an organization hires a low-bidding firm to design a website. […]
Recently, I had a question about the Nook. I tried using Barnes and Noble’s online chat system and got kicked out three times. I then called a local store. The automated phone system usually burps out the information too basic for a human to waste time on (location and hours). But with the holiday season […]
“Pssst. Sharon! Come quick! We’re getting a NINTENDO for Christmas!!” My sister led me into our parents’ closet. “Up there!” She pointed. I squealed and we ran back out before the babysitter could discover our snooping. We went through the first and third Super Mario games (what was up with that second one?). We also […]