My copywriting career began when a friend recommended me for a communications job. I had two key superpowers: empathy and strategy.
Empathy means understanding what drives your audience–seeing the world through their eyes. This ensures that your copy resonates with your website visitors, as they nod their heads and reach for the “contact us” button.
I didn’t set out to work in strategy. However, I always “zoomed out” in my work and considered the bigger picture, reorienting my work for maximum impact. My bosses and clients continually told me how valuable they found this. It blends with my artistic, creative side, to give you solutions that pop.
My experience spans non-profit, B2B and B2C, internal communications, and instructional design.
I am also qualified in Google Analytics, to help ensure my copy does its job for you.
Yes, I can adapt my copywriting for a variety of tones. Every brand has a distinct voice, you need to speak from that familiar voice. Otherwise, people will sense that it doesn’t all quite add up.
I’ll work with you to understand and master your tone, and then infuse it into your copy. No matter the tone, I’ll make sure it’s clear, compelling, and designed to drive results.
And, if you’re not sure what tone of voice will serve you best, I can make some recommendations, based on your brand and target audience. Depending on your needs, your project can include a communications-wide tweak.
Search engine optimization (SEO) is how sites like Google and Bing give people what they want. It’s part of my writing strategy–you don’t have to pay extra for it. In my opinion, if a digital writer wants to charge extra for basic SEO, keep looking. I see it as part of my job.
There are some very simple things we can do to optimize your website. I can help you with basic key word research or refer you to an SEO specialist, depending on your needs.
Some SEO tactics are bad writing. There’s a limit to the number of times I can responsibly use your key words. And while search engines reward content with a high readability score, it’s a flawed formula. Sometimes you need to have faith your audience will get it. I’ll do as much as I can on the SEO front, while still providing your readers a stellar experience.
This is a normal and healthy part of any creative process. Your project will include one round of edits (I’d be happy to quote more than that). Part of my job is understanding your needs before work begins. This means we’ll all be on the same page from the start.
While your project will not include starting over from scratch, I’ll be in regular communication with you to ensure the scope of the project is clear. At the end of the day, I need clients who are over-the-moon happy with my work, so you can rest assured I won’t rest until it’s as good as it can be.
Of course! I’d be happy to speak with you and get to know you, before you make any decisions. Good copywriting matters a lot, so you want to make sure you partner with someone who gets it. To officially get a spot on my calendar, I require a 40 percent deposit. Before that, any conversation we have is just that–a conversation.
My number is (314) 896-0001, or you can email me by clicking here.
Absolutely. If you’re not sure where to start, let’s talk over the phone so I can learn more about your goals and needs. There are a ton of ways I can help you: reorganizing the flow of your website, editing copy, reworking content, SEO, and even brainstorming creative ways to get attention at trade shows. I can work with you to prioritize your projects to ensure you’ll get the best ROI.
Call me at (314) 896-0001 or click here.
The laws of good copywriting apply across audiences and industries. Having said that, there is often more pressure on a B2B audience. They still need an emotional connection, but they often want stronger proof of benefit and additional information before making a decision.
It’s also important to note that in most industries, the separation between B2B and B2C is becoming less clear. Consumers are informed and can get lots of information with a few taps on a smart phone, about almost anything related to the products they buy, including many topics that traditionally lived in the B2B realm.
If you’re like most people, you need more than words. You need the attention of people you want to work with. And then you need to impress them. That’s what I do in a nutshell.
I can also look for ways to spice up your existing work. Whether you want a high level content strategy, bite-sized video content, a more friendly tone on your website, or a vibrant new product name, I can help.
Sometimes, it might be smart to take a step back and consider the changes happening in your industry. What are your competitors saying? What trends are driving your customers’ perceptions? I can facilitate these conversations to guide the rest of our work together.
This depends on how much work you need. Effective content strategy is the opposite of a one-size-fits-all solution. That’s why I’ll only quote work after I fully understand the needs of the project. My flat-fee covers everything related to your work, including research, revisions, and all our communication.
To be clear, there are less expensive writers out there. My clients invest in my work so I can give them my full attention and completely unique results. And because I charge by the project, I won’t be nickel-and-diming or asking for more money if something takes a little longer than expected.
Please keep in mind that pricing is as much art as it is science or math. I can adjust the scope of our project to meet your budget, if that will help. As long as you see copywriting as a worthy investment, we can probably come to a win-win situation, because I want to tell your story. If you’re unsure, go ahead and contact me now so we can figure it out.
I do all the copywriting, research, and strategy. Depending on the needs of your project, I may need to partner with web developers or designers. I can work with your team, or connect you with trusted professionals from my own network.
We all have business goals we need to achieve, but we’re also people with families, pets, and interests. All of our experiences shape the way we solve problems and communicate.
To help you get to know me, here are some of my passions: classical guitar, video games, the Simpsons, and my family (including an exchange student from Berlin).
I truly am equal parts thinker and feeler (and I have the varying Meyers Briggs results to prove it). Three cats and a dog keep me company as I work for my clients.
I usually need a couple of weeks lead time, but if you need someone right away, I’ll do everything I can to make it work.
My calendar tends to fill quickly, so snap me up now. Once you do, I can’t work for your competitors.
Reach out today at(314) 896-0001 or click here.