The Art of Getting B2B Attention by Making People Smile
I worked as a copywriter on this project while on staff at a boutique branding and strategy agency. Our client had a booth at a significant B2B trade show, known for a somewhat playful vibe. We created a series of t-shirts designed to make people do a double take. That’s why some of them need a little explanation at first glance.
So if you think, “I don’t quite get it,” that’s exactly what we were going for on some of these.
Their staff could spark interest simply by walking the floor, and then direct people to their booth. The t-shirts generated a lot of conversations for our client, which made the trade show a wild success for their sales team.
There may be times I want to bring in an art director for your project. These t-shirts are a great example, because they combine strong visual storytelling with smart, almost flirty copywriting.
Do you want to cause a stir and make people so curious they can’t stop themselves from talking to you? Reach out today. (314) 896-0001 or fill out this form to request a quote.