Your website has one job–help the reader make a decision. Visitors either decide to take meaningful action or walk away forever, based on your web copy.
It’s true. The words you choose (and how you use them) do one of two things:
- Help visitors move from mildly interested to a journey of engagement
- Absolutely nothing
The Hard Truth about Web Copy
It’s technically possible for a poorly written (or even an average) website to bring you business. However, when this happens, it’s in spite of the web copy, not because of it.
For every person willing to overlook subpar writing or hunt down the info they need, there are countless more who won’t bother. To keep their attention, you need to give them a reason to care and then lead them into your marketing.
As a Google Analytics qualified copywriter, I do this with all the style and flair you’d expect, but also keep an analytical eye on your conversion goals. It’s my job to craft a strategy for connecting with people emotionally, and then spell out why they need you. After that, I give them an easy way to enter your sales funnel.
That’s why I say your website’s only job is to help people make a decision.
The Biggest Challenge of Web Copy (and How to Overcome It)
Most people who visit your website don’t want to make any decisions yet. They’re not even close to ready, so you need to keep them reading until they are.
Your prospects are preoccupied with questions, hesitations, budgets, fear of scams, conversations with the boss, and all their other responsibilities. Not to mention all the cat and goat videos just a few clicks away.
Small Tactics Add Up to Big Results
Your website needs to grab your readers right away and then lead them through a series of micro-decisions–easy wins–that elicit excitement and curiosity.
These easy wins offer value, position you as an expert, or earn you an email address with free resources. At some point, your audience trusts you enough to let you contact them. They might even reach out on their own.
A well-written website optimized for strategic keywords can even help people find you. After all, they can’t take an action they never read about.
The Secret Ingredient of High-Conversion Web Copy
To get this right, you need to know how people found you, what fears they have about hiring you, what they already know about your industry, what need drove them to your site, and more.
I use this information to give you web copy that rings true, demonstrating how well you understand their world. That’s how I make people start to believe in the new reality you’re offering. That’s how I make people want to talk to you.
In short, people who read your website need to feel like you’ve written it just for them.
What I Can Offer You–the Bottom Line
I can give you both a fresh perspective and intense research, so your copy makes you stand out from your competition with credibility and authority. I can empathize with your clients and explain how you can become their personal pain reliever. I can offer you engaging web content that exists in complete harmony with your sales funnel, so you get results. Period.
In other words, if you want a website that transforms visitors into prospects and clicks into inquiries, I’d be thrilled to speak with you. Call me today at (314) 896-0001 or click here for a quote.