If you want to flex your muscles and show off your technique, case studies and white papers let you do it under a spotlight. If you’re in the Summer Olympics, these babies are your floor routine.
Both case studies and white papers exist to provide in-depth and relevant knowledge, without selling or promoting.
All you do is hire someone like me to write these for you, put your branding on it, and include a call to action at the end. You’re not focused on selling here, because people read white papers and case studies to better understand a problem and their choices to solve it.
Strengthening Your Sales Funnel with White Papers
White papers have come a long way from their roots as giant, human-repelling books. They’ve shed their extensive prose and thick blocks of text. Now, most white papers are between seven and 12 pages and contain punchy graphics, compelling research, and thought-provoking quotes from industry leaders. They house spiffy graphics and charts alongside digestible, scannable chunks of text.
White papers help your prospective clients answer their questions and find clearer direction. This makes them highly appealing. And because people want to read them, they serve as an equal trade. An email address for a white paper.
If you have a white paper for each stop on the buyer’s journey or each stop in your sales funnel, you have something of value to offer almost everyone. And because you traded their contact info for the white paper, you have the basis for a meaningful conversation.
Earning Credibility and Trust with Case Studies
Unlike white papers, case studies focus completely on your contribution to solving a problem for a real client. Because they go into great detail, people still gain a lot of insight and wisdom from reading them, even though they’re more promotional in nature.
Usually one to two pages, case studies often highlight the quantitative results of your solution, with data-backed statistics focused on client pain points. They tell potential buyers, “We’ve got this. We’ve seen this problem before and we know it well. Here’s how we conquer it for you.”
Case studies and white papers are exceptionally useful content because they have a long shelf life and help you facilitate conversations. And people prefer conversations to being sold, almost infinitely.
To get started with case studies and white papers, give me a call today. (314) 896-0001 or click here to request a quote.